The fashion and clothing industry has developed into a system of “Fast Fashion”. Every year, 100 billion new items of clothing are produced. A third of them are never worn, and end up shredded, burnt, or in landfill. The fashion industry is also responsible for 10% of the global CO2 emissions. Things need to change, but how?
Five future fashion pioneers work on making their industry future-proof. Their ‘fashion of the future’ stretches far beyond sustainability alone. They also force us to look at new notions of beauty and the role that clothing plays in our lives. These fashion innovators are showing ways to change and to lead us out of the deadlock.